The Phocuswright Conference 2025

The Power Plays Reshaping Travel

The travel industry is no longer playing by the old rules — and the stakes have never been higher. In an era of disruption and reinvention, global travel players are locked in a competitive battle for the future of distribution, data, loyalty and trust. Travel brands, tech giants, startups and even outsiders like retailers and fintech firms are all making bold moves to assert dominance, accelerate growth and capture the hearts and wallets of tomorrow’s travelers.

At The Phocuswright Conference 2025, we dive deep into the strategies, technologies and market forces driving this seismic shift. From the rise of generative AI and automated agents to the decline of traditional intermediaries, every aspect of the traveler journey is being contested. Who owns the customer? Who controls the platform? Who sets the standard for personalization, privacy and convenience?

As platforms collide and partnerships realign, one thing is clear: agility, innovation and a sharp competitive edge are now essential. Winners will be those who not only read the signals but also move first, fast and fearlessly. It’s not just about playing the game — it’s about mastering it.

Join us as we bring together the sharpest minds in travel, tech and investment to unpack what it means to compete in this new reality.

This conference, it’s not business as usual — it’s Game On.